After the brainstorm

Many brainstorming sessions fail during the sessions themselves, in part due to a lack of structure going in and a lack of creative leadership during.

But, even among the subset of brainstorming sessions deemed a success, most still fail.


Because participants rely purely on notes from the brainstorming scribe without personalizing their role and the steps they need to take. This often creates a kind of bystander effect, whereby individuals become entirely reliant on either the brainstorm organizer or the scribe.

After the brainstorm, it’s critical for each member to unpack their personal impact.

By personalizing the experience and their role in the session, and eventually sharing these notes with those on the team, they’ll feel a sense of personal responsibility and they’ll help bring two critical aspects into the execution phase: transparency and team accountability.

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